In the competitive world of sales and marketing, progressive innovation can be the difference between success and failure. For the Brisbane-based sales and event marketing firm, LMC Interactive Services, their ability to keep innovation at the heart of what they do has enabled them to become one of the city’s leading outsourced direct marketing firms.
The sales and marketing experts, LMC Interactive Services define business innovation as the process of converting an idea or creation into a product or service that enriches people’s lives and fills a gap in the market that consumers are willing to pay for.
LMC Interactive Services take great pride in their top quality customer service that they provide and consider customer satisfaction to be of paramount importance. As a result, the firm continuously aims to put innovation at the centre of their core activities – from their recruitment drives through to the delivery of their events and their approach to face-to-face marketing campaigns.
LMC Interactive Services believe that to thrive in the sales and marketing industry; firms need to put innovation at the forefront of their growth strategies consistently.
The company was recently inspired by a recent article, which highlighted the achievements of some of Australia’s most innovative entrepreneurs. The article touched on the success stories of the heads of some of Australia’s most innovative companies such as the software development company Optika and the startup AgriWebb.
LMC Interactive Services were fascinated to learn the ways the some of these companies drove innovation, which included actively recruiting people from a truly diverse mix of nationalities and problem-solving abilities.
The article also shared the entrepreneur’s views on the essential elements of innovation in business, where they agreed that effective innovation comes when entrepreneurs are committed to solving consumer’s real problems.
This is certainly something LMC Interactive Services can attest to. As experts in sales and marketing, the firm is driven by their passion for the industry. This, in turn, results in their ability to apply their forward-thinking mindset to delivering cost-effective marketing solutions that help grow their client’s customers base as well as increase their brand exposure.